
Brian Anderson
Former Abbott Group Marketing Manager with 25+ years experience. Passionate about career coaching and helping others break into MedTech product management.
Franciscan University of Steubenville

Abbott
Successful clients at



4.7k
Expert mins
Available Monday
Starting at 4:30 PM UTC
Questions?
You can start chatting with Brian before you get started.
Work with Brian
Select a category that you're looking for help in.
About
I’m Brian Anderson, a former Group Marketing Manager at Abbott and now owner of Brian Anderson Strategy LLC, a boutique career coaching and marketing consulting firm. My passion is helping people grow and succeed through personalized career coaching! I offer coaching for people at all stages in their career journey from recent collage graduates entering the workforce, to experienced professionals seeking to advance their careers. I also offer specialized coaching packages for those in product marketing, product management, and medical device and biotech careers. With over 25 years of experience in global product marketing management roles in top companies including Abbott, 3M, and Align Technology, I have a successful track record of managing teams, and coaching and developing talent. I bring deep expertise to help clients land a new job, obtain a promotion, or excel in their current role! Services Offered: Resume & Linkedin Profile Optimization Career Planning & Exploration Job Search Strategy and Interview Preparation Job Offer and Salary Negotiation Coaching Monthly Mentoring Packages for Career Growth and Skills Development Product Marketing & Product Marketing Coaching Medical Device & Biotech Professional Career Coaching I offer a holistic approach to coach clients to work more effectively with managers, peers and cross-functional partners, and help clients develop "soft" skills such as active listening, clear communication, executive presence, empathy and dependability. Book a free 15 minute consultation with me to discuss your career goals and we will prepare a customized coaching plan to make your dreams a reality!
Why do I coach?
I have benefited from the wise counsel and coaching support of managers and industry thought leaders throughout my own career. Early on, I successfully made the transition from sales operations roles to medical device marketing due to the support of savvy executive mentors. I now share my years of knowledge and wisdom through real world experience in leading global healthcare companies. Growing your career and achieving your professional goals requires a game plan…a strategy and a road map to get to that next step on your professional journey! I am passionate about helping others succeed in their careers. Whether that means finding and landing that next job, advancing in your current organization, or simply building a plan for career success, I am here for you!
Work Experience

Group Marketing Manager, Connectivity & Digital Health Solutions
Abbott
May 2021 - March 2026
Hiring Manager
• Led marketing team overseeing digital health portfolio for >$2.6B CRM division • Developed product roadmaps and strategic plans for remote monitoring platforms • Directed global launch strategy for next generation Merlin.net cloud platform • Collaborated on design of Assert IQ™ insertable cardiac monitor software solutions • Contributed to development of remote monitoring solution for Aveir™ leadless pacemaker • Led commercialization of Merlin 2 PCS programmer remote support solution for MRI clinics • Partnered with third party data aggregators to improve data integration for remote monitoring • Participated in medical advisory boards to inform product development and commercialization

Sr. Product Marketing Manager, Connectivity & Digital Health Solutions
Abbott
December 2019 - May 2021
Interviewer
• Led global marketing for Merlin remote monitoring software applications across CRM device portfolio • Defined strategy for next-gen Merlin.net cloud-based remote monitoring platform • Managed lifecycle and connectivity for >800,000 patients with implanted devices • Delivered cost-saving initiatives for remote monitoring hardware (bedside monitors and accessories) • Conducted market research to identify unmet user needs guide drive digital health product strategy

Sr. Product Marketing Manager, Heart Failure
Abbott
March 2017 - December 2019
Interviewer
• Directed launch of myCardioMEMS™ mobile app and Merlin Heart Failure Portal • Collaborated with R&D to enhance remote monitoring software usability • Led digital product strategy for CardioMEMS™ HF device platform to foster alignment across teams • Partnered with Sales leadership to implement SPIFF program to drive myCardioMEMS App adoption • Contributed to >30% YoY revenue growth for pulmonary artery pressure sensor category

Sr. Product Manager
Align Technology
September 2015 - December 2016
• Led upstream marketing for Invisalign™ software, driving 34% YoY revenue growth • Conducted customer insights research to inform UI/UX redesign • Successfully launched ClinCheck Pro 5.0 and Outcome Simulator 4.0 globally

Global Brand Manager, Digital & Customer Orthodontic Products
3M
April 2011 - September 2015
Hiring Manager
• Managed marketing team and P&L for Incognito™ lingual and digital orthodontic products • Led launch of 3M True Definition Scanner and Unitek™ treatment planning software • Co-led Front End Innovation (FEI) to define customer personas and business models for new product category

Global Marketing Manager, Perioperative Products
3M
July 2010 - April 2011
Hiring Manager
• Directed $500M global business strategy and marketing plans • Led M&A due diligence for $810M Arizant patient warming acquisition • Organized Infection Prevention Summit with 90+ healthcare leaders

Global Marketing Manager, Medical Diagnostics
3M
November 2005 - June 2010
Hiring Manager
• Managed global marketing and new product commercialization • Developed and executed marketing plans for diagnostic products • Led positioning and branding strategy for 3M diagnostics portfolio • Recruited KOL physicians for medical advisory board meetings • Served on joint development teams with external development partners • Executed global qualitative and quantitative market research studies
Marketing Product Manager
Quidel
May 2003 - October 2005
• Managed global marketing for >$50MM infectious disease rapid diagnostics portfolio • Achieved 32% revenue growth and 14% market share gain in influenza testing • Influenced CDC/WHO policy through government relations and KOL studies
Education
Franciscan University of Steubenville
Bachelor of Science - BS, Business Administration, Marketing
Activities and societies: Alpha Phi Delta Fraternity, Students in Free Enterprise
5.0 average review
12 reviews
Overall rating
Brian has helped clients get into these schools: