Product Marketing

I’ve spent my career inside product marketing teams at scale, doing the actual work PMMs are hired to do—figuring out positioning when the product is messy, aligning cross-functional teams that don’t naturally agree, and translating real customer insight into narratives that land with executives, sales, and the market. I currently lead product marketing for Employee Workflows at ServiceNow, and before that spent nearly seven years at Microsoft, working across launches, portfolio storytelling, and high-stakes go-to-market moments. I’ve been in the room when messaging falls apart, when launches wobble, and when PMMs are expected to have answers without clear inputs. My coaching focuses on helping PMMs think and communicate more clearly under pressure. That includes sharpening positioning and messaging, preparing for interviews and role transitions, building executive presence, and learning how to tell credible stories about impact without exaggeration or jargon. I work best with PMMs who want to get more precise about what they actually do, why it matters, and how to articulate it—whether they’re breaking into PMM, leveling up, or trying to regain confidence after a rough stretch. This isn’t generic advice; it’s grounded in lived experience and tuned to the realities of modern product marketing teams.

Welcome to my profile! With a robust background in brand management and consumer insights, I bring a wealth of experience from top companies like Ferrero, PepsiCo, and Amazon. As an Associate Brand Manager at Ferrero and a former Consumer Insights Manager at PepsiCo, I have honed my skills in product marketing and strategic brand development. My academic journey at Kellogg School of Management, where I pursued a Master of Science in Integrated Marketing Communications, further enriches my expertise. I have successfully coached 5 individuals, helping them navigate the complexities of product marketing and achieve their career goals. Let's connect and craft a personalized strategy to elevate your product marketing career!

With over a decade of experience in leading marketing strategies at top companies like hims&hers, Airbnb, Instagram, Meta, and eBay, I bring a wealth of knowledge in product marketing and CRM. At hims&hers, I currently lead a team of 15, driving AI-driven personalization and lifecycle marketing strategies. My previous roles have seen me spearhead global product launches and develop integrated marketing strategies that align with brand narratives and consumer insights. I have coached numerous individuals in product marketing, helping them craft compelling go-to-market strategies and optimize customer engagement. Let's connect to elevate your product marketing skills and achieve your career goals!

I built and led global Product Marketing Manager teams at both TikTok and Google, so I know firsthand what separates a good PMM resume and interview from a standout one. As an ICF certified coach, I help mid to senior product marketers get clear and own their strengths and the impact they've actually delivered. AND help them frame and communicate that clearly, whether you're interviewing for your next PMM role, pushing for a promotion, or building your leadership presence within product marketing. You get both a real hiring manager's insight and career coach in one.

Welcome to my profile! I was accepted into Microsoft’s ACE Program (<0.5% acceptance rate), a 2-year rotation experience designed for new grads to accelerate their marketing careers, without a referral or connection to the company. I leveraged my recruiting experiences to help family and friends land their dream internships/jobs too. As a freshman in undergrad, I had big dreams: land a job in Big Tech. However, I had no connections, no target background, and no clue how to get there. I share this because if I can do it, you can too. My journey taught me the power of authenticity and value of storytelling. Allow me to share my experience and help you craft a striking application, bringing your unique story to light.

I’m Brian Anderson, a former Group Marketing Manager at Abbott and owner and principal consultant of Brian Anderson Strategy LLC! My passion is helping people grow and succeed through personalized career coaching and consulting services. I have deep industry expertise in medical devices and digital health technology and I specialize in helping individuals in product marketing to advance in their professional development as well as mentoring those desiring to move into product marketing from other fields. With over 25 years of experience in global product marketing management roles in world class companies including Abbott, 3M, and Align Technology, I have a successful track record of managing teams and coaching and developing marketing talent. I will bring my deep industry knowledge and leadership experience in marketing and product management to help others achieve their career goals!

I coach professionals across the career arc, from aspiring product marketers breaking into the field to senior leaders and executives sharpening how they lead, communicate, and grow. Drawing on 16+ years leading go-to-market strategy and building high-performing teams at GoFundMe, Adobe, VMware, Slalom, and Accenture, I bring both the hiring manager's perspective and the people leader's lens. With early-career coachees, I focus on positioning, storytelling, and showing them what hiring managers actually look for. With leaders and executives, I work on clarity of vision, executive presence, navigating pivots, and leading teams through complexity and change. As a Stanford Continuing Studies instructor, I bring a structured, teachable approach to coaching. Not just feedback, but frameworks people can use again and again. Across every level, my philosophy is the same. Clarity, action, and belief are the three things that can change the trajectory of a career.

I've led a post-MBA career in marketing for nearly 15 years. I've hired, trained, and coached marketers at all levels to reach their goals across a variety of organizations. I've worked with marketers looking to continue their careers in the function, in addition to career switchers transitioning into marketing.

Sue is a data-driven product marketer with 8+ years of product marketing experience at large organizations, with 5 years covering Data & AI SaaS products. Sue has created numerous go-to-market strategies, product positioning, competitive analyses, and market research in her past career at IBM, HubSpot, and Walmart. She has built sales collateral, messaging, pitch decks and narratives from the ground up, launching from 0-1, and has been in global roles, creating digital campaigns at scale. Her ability to drive $XM ARR and $XXM win revenue demonstrates her ability to understand customer needs and craft the right message for the right audience. Covering products from healthcare and AI to adtech, Sue also knows the nuances of using compelling storytelling to translate technical features into user-centric benefits. Sue often works cross-functionally with product, design, sales, customer success and partnerships and understands the power of continuous iterations and refinement to stay in touch with evolving customer needs and market trends.

Welcome to my profile! With an MBA from MIT Sloan and a BA from UCLA, I bring a wealth of experience from top tech companies like Google, Adobe, TikTok, and Meta, where I've held senior roles in product marketing. My journey from a Sr. Consultant at Deloitte to a Global Demand Manager at Google has equipped me with a deep understanding of the product marketing landscape. I've successfully guided numerous professionals in navigating their careers in product marketing, helping them secure roles at leading companies. Whether you're looking to break into the field or advance your career, I'm here to provide tailored guidance and support. Let's connect and chart your path to success in product marketing!