Marketing

Effective, strategic leader with 15+ years of experience in all aspects of marketing from planning, developing, analyzing, valuating, and leading organizational initiatives within highly competitive technology and travel industries. Manages relationships with internal and external partners with ease and able to respond quickly to evolving situations within the industry to drive results. Developed and mentored cross-functional teams by aligning strategic objectives, fostering long-term growth, a collaborative environment, and accountability. Strong executive-level communicator with analytical and strategic data visualization skills.

I’m a growth and product marketing leader with 15+ years of experience building and scaling customer-focused marketing programs at some of the world’s leading consumer technology companies, including Airbnb, Instagram, Facebook, eBay, and Hims & Hers. My background spans lifecycle marketing, CRM, product marketing, growth strategy, and launching new consumer experiences at scale across both fast-growing and globally recognized brands. What gives me energy is finding the balance between art and science in marketing. I love bringing structure to chaos, whether that means solving an organizational challenge, untangling a complex customer problem, building a scalable marketing system, or helping teams align around a clearer strategy and vision. Much of my career has been centered around building from 0 to 1, creating processes where they do not yet exist, and helping companies scale thoughtfully without losing the human element. While my work has focused heavily on technology, AI, personalization, and data-driven optimization, I’ve always believed the best marketing starts with understanding people. That philosophy shapes how I lead teams, partner cross-functionally, and think about the customer experience. I care deeply about creating collaborative environments, building trust across teams, and helping marketers develop both strategic confidence and authentic leadership styles. Throughout my career, I’ve led global product launches, built CRM and personalization programs from the ground up, and partnered closely with product, creative, data science, and executive teams to drive measurable business growth. I especially enjoy helping marketers think more strategically about customer journeys, storytelling, positioning, lifecycle engagement, and how to use AI in ways that still feel personal, thoughtful, and customer-first. Whether you’re navigating career growth, stepping into leadership, building a marketing strategy, or trying to connect the dots between brand, product, and performance marketing, I bring practical experience, honest guidance, and a people-first approach to every conversation.

The majority of my 20+ years in tech was in marketing, from brand marketing to events, channel and partnership marketing, growth and performance marketing, and product marketing. I built and led the global PMM teams at Google and TikTok before transitioning to coaching full time. As an ICF certified coach, I help you get clear on your strengths and the impact you've actually driven, then frame and communicate that clearly, whether you're pushing for a promotion, moving into a new marketing specialty, or stepping into leadership. You get both real marketing leadership experience and coaching training in one.

I've led a post-MBA career in marketing for nearly 15 years. I've hired, trained, and coached marketers at all levels to reach their goals across a variety of organizations. I've worked with marketers looking to continue their careers in the function, in addition to career switchers transitioning into marketing. I can help you: • Break into marketing (entry level jobs or from another career) • Move up within the organization across various marketing functions • Strategize on how to break into leadership and exec positions • Prepare for your marketing interviews

I've spent 25+ years building and marketing brands across a wide range of categories including iconic names like T-Mobile, Clorox, ESPN, Honda, Lexus, and Taco Bell. I've also helped scrappy startups, including my food brand I built from the ground up. Along the way I've led brand strategy, product innovation, digital marketing, consumer research, and go-to-market planning. I've done it both as an in-house executive and as an agency partner running my own consultancy for CPG and hospitality clients. I've developed a proprietary framework for uncovering the psychological "why" behind consumer behavior, led award-winning campaigns (Effies, D&AD Black Pencil, Clios, Ogilvy Award), and taught the next generation of marketers as an adjunct professor at UC Berkeley. Whatever stage you're at (clarifying your brand's story, building a product pipeline, figuring out pricing, or turning insight into a marketing plan that actually works) I bring real-world experience from both sides of the table. My goal is simple: help you see your path forward clearly and move on it with confidence.

I'm passionate about helping businesses connect with their audiences and achieve their goals through strategic and creative marketing. As the Co-Founder & Director of Marketing at Windfall Bio, a nature-based biotechnology company, I've had the opportunity to build our brand from the ground up. I lead the development and execution of our brand strategy, crafting compelling marketing campaigns, and shaping the narrative that communicates our mission: transforming harmful methane into organic soil nutrients. My work involves engaging with our target customers, partners, and investors, ensuring our value proposition and impact are clearly understood. My journey to marketing began with a deep interest in innovation and entrepreneurship, which I explored during my studies at Stanford University, where I earned a Bachelor of Arts degree in Science, Technology, and Society in 2022. This interdisciplinary background gave me a unique perspective on the intersection of technology, business, and communication, which I apply to my marketing approach. I believe that effective marketing is about more than just tactics; it's about understanding your audience, telling a compelling story, and building authentic connections. I'm eager to share my experiences and insights with others who are passionate about making a positive impact through their work. I'm always learning and growing, and I'm excited to connect with like-minded individuals who share my passion for creativity and innovation in the world of marketing.

I’ve built my career turning complex strategies into clear, actionable marketing plans — from leading global product launches at Microsoft to driving AI marketing at SAP. I know what it takes to break into marketing, pivot roles, and grow into leadership because I’ve done it across industries, countries, and disciplines. Whether you’re figuring out how to tell your story, land your first marketing role, or level up in tech, I’ll help you connect the dots and craft a strategy that gets you noticed — and hired.

I am more than qualified to help you prepare and interview for marketing positions. I’ve led marketing organizations in the US, Europe and China, and hired more than 65 marketing professionals, from coordinators and brand managers to directors and VPs, along with a number of agencies. I’ve designed the hiring processes myself, from resume and portfolio screens through phone interviews to final-round on-sites. So I coach from the hiring side: what the decision-maker is listening for, how your answers will be scored, and how to show proof of impact instead of a list of responsibilities. Marketing interviews have changed more in the last few years than in the previous twenty. Many processes now open with an AI resume screen or a recorded video interview. Panels score candidates against a set rubric. Interviewers probe how you actually use AI, often without asking about it directly. Many add a work-sample or presentation round you have to defend live. Above all, employers expect marketers to tie their work to pipeline and revenue. That last one isn’t new to me. In the several hundred candidates I’ve screened and interviewed, the most common weakness was not being able to connect their work to specific outcomes or KPIs. I understand that the interview process today is daunting and I can help you from start to finish.

I've worked in marketing my entire career, focusing on digital marketing and product marketing both in consulting and in-house. The last 5 years of my career have been spent leading GTM strategy and execution at startups and global tech companies.

Proven track record of building a successful Demand Generation engine while overseeing Product, Branding, and Channel Marketing. Spearheaded worldwide strategic ‘go to market’ plans, messaging and execution through customer-centric story telling content with a multi-touch, multi-channel, integrated marketing approach that resulted in double digit market share growth and revenue overachievement. Expertise in marketing software, cybersecurity, hybrid, SaaS, Cloud and Consulting solutions. Through marketing transformation, drives revenue growth by capturing customer attention through transforming complex products and services into eye catching engaging storytelling messaging and assets. Skilled in data driven corporate marketing, channel, demand generation and strategic product marketing, positioning and messaging. Effective at building, coaching, and mentoring high-performing marketing teams.