
John Koelliker
Top Expert
Go from idea --> $20M raised, 100+ people hired, and a great product

Stanford Graduate School of Business

Leland
Successful clients at

27.6k
Expert mins
1.3k
Followers
Available Monday
Starting at 5:00 PM UTC
Welcome to Leland and to my profile! Feel free to book a discounted trial session to get started working together. Excited to meet you!
Questions?
You can start chatting with John before you get started.
Work with John

Early-Stage Startup Coaching — Fundraising, Building, Growth
Starting at $1,1455h+ of coaching
Save up to $749

Build a Successful Startup — In-Depth Founder Support
$5,08320h of coaching
Save $897

Build an Investor-Ready Fundraising Deck
Starting at $2,69110h+ of coaching
Save up to $897
About
Customer favorite
In the top 10% of Startup Founders experts on Leland
Welcome to my profile! I'm the CEO & Co-Founder of Leland—a platform that has helped millions of people reach their most ambitious goals, raised $20M from top investors like Forerunner and GSV, and was a Forbes 30u30 recipient in 2022. Prior to Leland, I worked in product at Uber, LinkedIn, and Curated. I attended Stanford GSB for my MBA< BYU for undergrad, and now live in Lehi with my wife, Karli, and four boys. I love working with people who are wanting to build a company, work at startups, apply to product roles, apply to top MBA programs, or just accelerate their career in any way. Looking forward to getting to know you!
John also coaches for MBA, Product Management, Career Coaching, AI Services, and Build with AI. View all.
John’s Startup Founders Qualifications
Experience level: Executive
20+ Startup Founders clients
Open to working with clients outside the U.S.
AI Certified
Completed Level 3 of Leland’s AI Builder Program
I love helping aspiring and current founders get bring their ideas to life. Whether you are just getting started or have a functioning product and are trying to raise capital/get your first customers, I'm here to help. I can help you... - Get an MVP built (evaluating custom-build vs no/low-code) - Raise a Pre-Seed, Seed, or Series A round from institutional firms and angels - Hire your first team members or scaling to a team of 30+ - Build a company culture that wins Anything else related to starting a company!
John can help with:
Compensation Strategy
Fundraising
Hiring
Ideation
Why do I coach?
I coach because I love helping people reach their goals. As the oldest of 5 siblings and now father of 4 boys, I've always felt excited about mentoring the next generation. If you are looking for a champion, someone willing to be in your corner and help you succeed, I'm your guy.
Work Experience

CEO & Co-Founder
Leland
February 2021 - Present

Product Manager
Curated
February 2020 - December 2020

Product Manager
July 2017 - February 2020

Strategy Intern
Uber
2016 - 2016
Education

Stanford Graduate School of Business
MBA

Brigham Young University
BS, Information Systems
John was also personally admitted to

Harvard Business School
5.0 average review
84 reviews
Overall rating
John has helped Leland clients get into Thai Union Group PCL
Articles

Leland Acquires Career Season, Expanding Platform with APM Season Job Board
Aug 26, 2025
Leland has acquired Career Season, the company behind APM Season, the leading job board for Associate Product Management roles.

Leland and LinkedIn Launch New Partnership to Provide Career Coaching to All LinkedIn Premium Members
Jun 17, 2025
We’re excited to announce a new partnership with LinkedIn Premium to provide all Premium members access to a free month of career coaching through Leland.

Stanford MBA Interview Prep Guide: Overview, Questions, & Tips
Jun 17, 2025
Nail your Stanford GSB MBA interview with this comprehensive guide from a Stanford MBA alumnus! Get an overview, common questions, and valuable expert tips to ace this crucial step toward your business school dreams.

Announcing our $12M Series A Led by Forerunner Ventures
Jun 17, 2025
Today, we are thrilled to announce Leland's $12M Series A led by Forerunner Ventures, with participation from GSV, inVest Ventures, FJ Labs, Contrary, Peterson Ventures, and GSB Backers.

Announcing Leland's $1.1M Pre-Seed Round
Jun 17, 2025
We’re thrilled to announce Leland’s $1.1M pre-seed round, led by Contrary Capital and Peterson Ventures, with participation from a group of angels, founders, and consumer marketplace experts in the Bay Area and Utah.
John also coaches for MBA, Product Management, Career Coaching, AI Services, Build with AI, and Business Operations & Strategy. View all.
