Offered by Kevin A.

Joined November 2024

Executive Coach for Startup Founders | Former Product & Marketing Exec

I'm an executive coach for startup founders and a former product and marketing executive who has lived the scaling journey from the inside. I've worked with startup founders from pre-seed through growth stage, across the challenges each stage brings. My operating experience comes from the accelerating growth along that journey. At BILL, I was a product management and product marketing executive as the company grew revenue more than 10x to over $1B ARR. I saw what it takes to build a product organization, sharpen a go-to-market strategy, and lead teams through constant change. That gives me a clear view of where a scaling company is headed and what founders need to put in place early. As the founder of Cedar Advisory, I also know firsthand what it means to build something of your own. I work with founders on the challenges that come with growth: - Growing from founder to CEO as the company scales - Hiring, developing, and trusting a leadership team - Raising and pitching investors to raise funds - Delegating without losing sight of what matters - Making clear decisions on product strategy and go-to-market - Communicating with your board, investors, and team My coaching is practical and direct. You get a thinking partner who has sat in the operator's seat, along with the accountability to follow through. If you're building a company and want a coach who understands both the business and the person leading it, I'd be glad to talk.