MBA Persona (Branding)
This package is designed to provide those who already have a draft of their essay with help editing, revising, and analyzing how the essays fit into their larger candidacy. I will give you access to my user-friendly platform that provides content, step-by-step deliverables, and shared documents that allow us to craft amazing essays online and asynchronously. Here is how we would work together for this package: MBA Persona (Personal Branding) 1. Initial Consultation and Assessment: ------ We will have a 30-minute meeting to talk through your profile, background, and aspirations. 2. MBA Persona Construction ------ I will provide you with documents that will help you identify and craft your "MBA Persona" (personal branding) ------ You will answer questions and create stories based on your academic, professional, and personal life that will allow you to understand your motivations and value proposition ------ Coach you on the MBA Candidate Key Attributes (MCKAs) that Admission Committees look for 3. MBA Persona Refinement ------ Will revise and help you refine your MBA Persona, you'll be able to confidently, coherently, and effectively communicate yourself whilst crafting essays, networking, and performing interviews. Breakdown of hours 1. MBA Persona: 3 hours **What will clients take away from this package?** - Amazing Personal Statement / Branding to create a comprehensive and coherent image that you leverage on your essays and during your interviews!
What's included
I have a very user-friendly platform that leverages Google Documents to allow us to work efficiently and seamlessly. Revisions are usually done through editing and comments on shared Google Word documents.
- MBA Persona: Understand how best to portray yourself as a MBA Candidate
- One-on-One brainstorming and discovery sessions to identify your motivations and value proposition, maximizing the impact of your stories
- Clear deliverables that will ask you the questions needed for you to discover the why, how, and what you should write about
Meet your expert
Josh P.
Top 3 GMAT coach on Leland (99.7/100 outcome score). Super Coach. 5.0 across 90+ reviews. 400+ clients coached. I help ambitious applicants — particularly those targeting M7 and top European programs — turn the GMAT from a bottleneck into a launchpad. The proof. 384+ coaching hours logged on Leland. A perfect 5.0 across every cohort. My clients have earned admits at HBS, Stanford GSB, Wharton, Booth, Kellogg, MIT Sloan, Columbia, Yale SOM, Tuck, Darden, Ross, UCLA Anderson, Cornell, LBS, INSEAD, IESE, HEC Paris, and Bocconi. Top student score: 770. The method. Eight years of GMAT coaching distilled into one principle: the GMAT Focus Edition isn't a content test — it's a pattern test. I've built proprietary frameworks for all three sections — Quantitative Reasoning, Verbal Reasoning, and Data Insights — that compress months of trial-and-error into a clear, repeatable system. Every client gets: A diagnostic-driven, fully personalized study plan calibrated to your timeline and target score Section-by-section frameworks built from the recurring logical structures the Focus Edition actually tests The same mock-test analysis methodology I use with my private Von Poker Prep clients — turning each practice exam into a precise targeting tool Test-day timing and pacing protocols, because score collapses on the real exam are almost always pacing failures, not content gaps The pedigree, briefly. Enid Fogel merit scholarship at Chicago Booth. MLT Fellow. Argentina Country Captain for Booth Admissions. Consulting offers from BCG, Deloitte, and EY-Parthenon before stepping foot on campus. BCG Buenos Aires and BCG San Diego. I lived the M7 admissions journey myself — every framework I teach is built from it. You'll get the most out of working with me if you're: Targeting M7 / T15 US programs or LBS / INSEAD / IESE / HEC Paris Re-attempting the GMAT and need to break a plateau Balancing a demanding full-time role and need a tight, efficient plan Bilingual or LATAM-based — I coach fluidly in English and Spanish, a rare fit on Leland Book a free intro call. We'll diagnose where your score is leaking, set a realistic target, and map exactly how to get there.