Leland+ for MBA

What They Ask, What You Ask: A Complete Guide to MBA Behavioral Questions [9/24/2026] (Recording)

Once you're past the opener, the MBA interview becomes a conversation — and most candidates are only prepared for one direction of it. Behavioral questions are harder to predict and easier to fumble than the standard tell me about yourself / why mba / why here, and the questions you ask at the end of the interview are evaluated nearly as much as the answers you gave. As a Ross admissions interviewer, I've sat through countless interview conversations. The candidates who finish strong treat the full interview as a two-way exchange, not a performance. This session covers how to handle what comes after "tell me about yourself" — and how to close in a way that reinforces everything you just said. How MBA Behavioral Questions Are Different From What You'd Expect: These aren't job always interview questions. The framing and evaluation criteria are distinct. -What MBA programs are actually assessing in behavioral questions: self-awareness, leadership style, how you handle ambiguity -The most common behavioral questions and what interviewers are listening for beneath the surface -Why the STAR format produces flat answers — and what structure actually works better Telling Stories That Hold Up: A good behavioral answer doesn't just answer the question. It reveals something. -How to choose experiences that show what you want the interviewer to take away about you -How to be specific without over-explaining, and concise without underselling -What to do when the question doesn't map cleanly to an experience you've prepared Adcom vs. Alum Interviewers — What Changes: The interview format is the same. The dynamic isn't. -How adcom interviewers and alum interviewers are trained differently and what each is evaluating -Why alum interviewers often ask less predictable questions and how to stay grounded when they do -What each type of interviewer is most likely to flag as a concern — and how to address it before they have to ask What to Ask Your Interviewer (And Why Most Candidates Get This Wrong): The questions you ask are part of your evaluation. Most people treat them as an afterthought. -What your questions signal about your preparation, your priorities, and your fit -The difference between a strong question for an adcom interviewer and one for an alum — and why the distinction matters -Questions that land well, questions that fall flat, and what the interviewer is thinking in both cases

Why MBA & Why Here: How to Answer the Most Important Interview Questions [9/10/2026] (Recording)

Nearly every MBA interview starts the same way. "Tell me about yourself." "Why do you want an MBA?" "Why this school?" Three questions every candidate knows are coming — and yet these are the answers interviewers remember most, because they reveal whether you actually know your own story. As a Ross admissions interviewer, I've heard every version of these answers. The ones that work aren't the most polished. They're the most specific, the most connected, and the clearest about what the candidate actually wants. This session breaks down how to answer each one in a way that holds up under follow-up. Tell Me About Yourself: This isn't an invitation to recite your resume. It's the first signal of whether you can communicate with clarity under pressure. -What interviewers are actually listening for in your self-introduction — and it's not a timeline of your career -How to build a two-minute answer that orients the interviewer, sets up your story, and makes them want to ask more -The most common version of this answer and why it doesn't work Why MBA: The oral version of this answer is different from the written one — and most candidates don't adjust. -Why reading your goals essay out loud is not an answer to this question -How to make your Why MBA feel like a natural conclusion rather than a rehearsed pitch -How to explain Why Now? in a compelling way -What interviewers are listening for that your essay already addressed (and what they're listening for that it didn't) Why This School: Most answers to this question sound like the school's own brochure. Here's how to not be that candidate. -What "Why This School" is really asking — it's a fit and preparation question as much as an enthusiasm question -How to build a specific answer that can't be copy-pasted to a different program -What interviewers think when they hear a generic "Why" answer and what it signals about your application overall Holding Up Under Follow-Up: The three-question opener is just the beginning. Here's how to prepare for what comes next. -How interviewers probe the answers you just gave and how to stay consistent -What it looks like when a candidate's story doesn't hold together — and how to make sure yours does -How to practice these answers so they sound natural rather than rehearsed

The MBA Resume Breakdown: How to Show Impact, Trajectory, and Fit on One Page [7/29/2026] (Recording)

Your MBA resume isn't your job resume with a new header. Adcom is reading it differently than a hiring manager would — and most applicants don't adjust. They submit a resume optimized for getting a job, not for getting into a program. This session covers what they're actually looking for and how to make sure your resume is telling the right story. How Adcom Reads Your Resume -The difference between a hiring manager scan and an adcom read -What adcom is actually pulling from your resume: leadership signals, trajectory, and impact -Why formatting, included components, and structure matter differently for MBA applications Writing Bullets That Show Impact, Not Just Activity -How to quantify impact even when your role wasn't revenue-generating -What strong vs. weak bullets actually look like when an adcom reader is scanning them Telling a Coherent Story Across Your Career -How to frame promotions, transitions, and pivots so they read as intentional rather than accidental -What to do if your career path looks scattered on paper -How to make sure your resume sets up your essays rather than contradicting them

Ross MBA 101: The Insider's View

Deck from a previous Leland event (recording is also available). The content includes: what adcom is looking for, as well as how to approach networking, essays, and interviews - all from a Ross alum and admissions interviewer.

Anderson Essays

Admitted with full-tuition scholarship. Applied in Round 1 of 2021 (class of 2024)

Marshall Essays

Accepted with full-tuition scholarship. Applied in Round 1 of 2021 (class of 2024).

Supplemental Essay

This essay is used to explain a low undergrad GPA. I was admitted to 6/6 schools (Kellogg, Ross, Fuqua, Anderson, Marshall, McCombs), all with scholarships.

McCombs Essays

Accepted with a full-tuition scholarship. Applied in round 1 2021 (class of 2024).

Ross Essays

Admitted with full-tuition scholarship (Health Innovation Scholarship + Forte Fellowship). Applied Round 1 2021 (Class of 2024)

Fuqua Essays

Accepted with $55K/year scholarship. Applied during Round 1 of 2021 (class of 2024).

Kellogg MBA Essays

Admitted to Kellogg with $20K/year scholarship during Round 1 of 2022 (class of 2024).

From Background to Business School: How to Build a Credible MBA Narrative [8/20/2026] (Recording)

Most "Why MBA" answers fail before they start, not because applicants can't write, but because they're answering the wrong question. As a Ross alum and admissions interviewer, I can tell you: the goals essay isn't about where you want to go. It's about whether adcom believes you'll get there, and whether an MBA is the logical next step for someone like you. This session breaks down how to build a goals narrative that's specific, credible, and connects your past to your future in a way that doesn't sound manufactured. What Adcom Is Actually Evaluating When They Read Your Goals Essay: It's not the goal itself, it's whether your story hangs together. -The three questions every adcom reader is asking while they read your answer -Why "I want to develop leadership skills" and similar answers kill otherwise strong applications -The difference between a goal that's ambitious and one that's believable The Architecture of a Strong Why MBA Story: Most applicants lead with too much context. Here's why that doesn't work and what to do instead. -How to connect your past experience to your post-MBA goal in a way that feels inevitable, not invented -The difference between a career change story and a career progression story, and how to tell yours -Why specificity is the single most important thing you can bring to this essay Where Applicants Lose Adcom's Trust: A weak goals essay doesn't just lose points, it raises questions about your whole application. -How vague goals undermine even a strong resume and work history -How to handle "why now" when there's no clean answer -What to do if your goals have shifted since you started the application Making It Concrete: A framework you can use immediately to test whether your story is working. -How to gut-check your narrative before you put it on paper -What a strong vs. weak Why MBA story actually looks like, side by side -The one question to ask yourself before you finalize anything

The Non-Traditional Applicant's Playbook: How to Turn an Unconventional Path Int [7/30/2026] (Recording)

Most MBA prep content assumes a standard path: two or three years at a bank or consulting firm, clean career progression, obvious "why MBA." If that's not you, most of the advice out there doesn't apply, and following it will make your application worse, not better. As a Ross admissions interviewer who has interviewed candidates with every kind of background, I know what separates the non-traditional applicants who get admitted from the ones who don't. This session is for anyone who's ever worried their resume won't make sense to adcom. What "Non-Traditional" Actually Means to Adcom: It doesn't mean what most applicants think — and the anxiety around it is usually misplaced. -How adcom actually defines non-traditional and what it signals to a reader -The difference between a non-traditional background that's an asset and one that raises real concerns -Why some of the most compelling applications come from candidates without the standard pedigree Reframing Your Story So Your Background Works For You: Trying to make an unconventional path sound traditional is the wrong move. -How to find the through-line in a career that doesn't look linear on paper -Why your differentiated experience is more valuable than you've been told -How to position yourself as a distinct perspective Where Non-Traditional Applicants Lose Points (And How to Avoid It): The mistakes that hurt non-traditional candidates are specific and largely avoidable. -The essay and resume mistakes that come up most often in non-traditional applications -How to handle "why now" and "why MBA" when your path doesn't have an obvious answer -What adcom is actually concerned about when they see an unconventional background — and how to address it directly -How to use your recommenders strategically when your background is atypical

Ross MBA 101: The inside view of Ross from an alum and admissions interviewer [6/29/2026] (Recording)

A free session with a Ross MBA alum and admissions interviewer covering what adcom actually wants, how to nail your essays, and why most "Why Ross" answers miss the mark. Is Ross Right for You? Not every top program is built the same; Here's what makes Ross distinct and how to know if it belongs on your list. -The academics, culture, and community that define the Ross experience -How to pressure-test your interest before you put in the work What Adcom Actually Wants: What Ross is really evaluating beyond the resume and how to show it. -The criteria, values, and defining traits adcom consistently selects for -Common mistakes applicants make and how to avoid them -How to frame a non-traditional background as an asset, not a liability Building Your Ross Network Before You Apply: The applicants who get in aren't just applying, they're doing their homework. -How to reach out to current students and alums without being awkward about it -What to ask, what to track, and how to use it in your essays -Why this step matters more than most applicants realize Nailing Your Essays: The Ross essays reward specificity and vulnerability, and here's how to give them what they want. -How to approach each prompt, what the question is really asking, and how to demonstrate the characteristics they're looking for -What strong vs. weak essays actually look like -How to tell a cohesive story across your entire application The Interview: How to Answer "Why Ross" Without Sounding Generic: Most applicants blow this question. Here's how to not be one of them. -What adcom is listening for in your Why Ross answer -How to build a specific, credible answer that doesn't sound like you Googled it -What to expect from the full Ross interview format and how to prepare

The Non-Traditional Applicant's Playbook: How to Turn an Unconventional Path Int [10/15/2026] (Recording)

Most MBA prep content assumes a standard path: two or three years at a bank or consulting firm, clean career progression, obvious "why MBA." If that's not you, most of the advice out there doesn't apply, and following it will make your application worse, not better. As a Ross admissions interviewer who has interviewed candidates with every kind of background, I know what separates the non-traditional applicants who get admitted from the ones who don't. This session is for anyone who's ever worried their resume won't make sense to adcom. What "Non-Traditional" Actually Means to Adcom: It doesn't mean what most applicants think — and the anxiety around it is usually misplaced. -How adcom actually defines non-traditional and what it signals to a reader -The difference between a non-traditional background that's an asset and one that raises real concerns -Why some of the most compelling applications come from candidates without the standard pedigree Reframing Your Story So Your Background Works For You: Trying to make an unconventional path sound traditional is the wrong move. -How to find the through-line in a career that doesn't look linear on paper -Why your differentiated experience is more valuable than you've been told -How to position yourself as a distinct perspective Where Non-Traditional Applicants Lose Points (And How to Avoid It): The mistakes that hurt non-traditional candidates are specific and largely avoidable. -The essay and resume mistakes that come up most often in non-traditional applications -How to handle "why now" and "why MBA" when your path doesn't have an obvious answer -What adcom is actually concerned about when they see an unconventional background — and how to address it directly -How to use your recommenders strategically when your background is atypical