Problem First, AI Second: Using AI Across the Product Lifecycle

Every leadership team wants an AI strategy. Far fewer can say which customer problems AI should solve. In this session, Nate Barrett, a product leader with 20+ years in product management, walks through where AI is changing each stage of the product development lifecycle, from discovery and synthesis to prototyping and validation, and how to keep customer problems at the center of every decision. Whether you are breaking into product management or already running a roadmap, you will see practical AI-assisted workflows that save real time without skipping the product discipline that makes products succeed. Leave with a framework for deciding where AI belongs in your process and in your product.