Application Strategy and Positioning 101
Unlock your potential in product management with the "Application Strategy and Positioning 101" coaching plan. This personalized program is designed to elevate your application game, ensuring you stand out in a competitive market and significantly increase your chances of landing interviews and offers. With my extensive experience as a Senior Product Manager at ButcherBox, where I've led strategy across multiple verticals and served on numerous hiring committees, I know what it takes to capture the attention of hiring managers. My clients have achieved an impressive application-to-offer rate of 17.6%, far surpassing the national average. Together, we'll craft a compelling narrative that highlights your strengths and positions you as a top candidate. Each candidate's journey is personalized. Here are some examples of how we might work together: **Framework Development**: We'll start by building a solid foundation with frameworks that articulate your unique value proposition and align with the roles you're targeting. **Fit and Role Matching**: We conduct an in-depth assessment of the jobs you're targeting, and whether they really match what you're looking for, and whether your background is truly competitive. **LinkedIn and Resume Review & Tailoring**: I'll provide detailed feedback to optimize your LinkedIn profile and resume, ensuring they reflect your skills and achievements in a way that resonates with recruiters. We'll specifically tailor your resume to jobs that you actually want to apply for. **Impact Extraction Workshop**: We'll run a comprehensive workshop to maximize the impact and wow factor of your resume. . Throughout our sessions, I'll offer insights from my own career journey and provide actionable feedback to refine your application materials. This plan is flexible and will be tailored to your specific needs and timeline, ensuring you make the most of every opportunity. Let's work together to transform your application strategy and position you for success in the product management field. Your dream role is within reach—let's make it happen!
What's included
- Job-fit evaluation framework to assess whether a role is really right for you (depending on package tier)
- Resume impact extraction workshop to make sure recruiters see the right metric at a glance (depending on package tier)
- Resume revisions tailored for different role/company types (# depending on package tier)
- Written strategy doc to summarize your narrative positioning and next steps on where to focus your energy
Meet your expert
Marie E.
A creative product leader with 9 years in tech at hypergrowth companies. I've been a key interviewer/hiring manager for 10+ positions, including every Product intern at ButcherBox, and mentored junior PMs. At ButcherBox, I started as a copywriter, then moved into UX research and design. I didn't possess any background in "technical" areas such as coding or data, continued to develop my customer experience and analytical skillset. In 2019, I began my Product journey. Since then, I've owned product strategy, roadmap, and execution from acquisition and retention in the early years, to shipping and delivery, customer support, and billing. Now, I'm the go-to person for high-complexity, and yes technical, projects, in the Transportation Operations department of Reformation. Expertise 📝 Resume critique and interview training 🧭 Goal setting and executive coaching 👤 User experience and design 📈 Retention and revenue 🤝 End-to-end experiences tying back-of-house operations and customer-facing experiences 🚀 Shipping and go to market strategies 🏃🏽♀️ Maximizing team efficiency